...for grown-up glamour, everyday

Grace Cole is the story of a pipe dream that transformed into a global beauty phenomenon. Founder Tracy Mort, MBE, had been working with beauty gifting brands manufactured overseas. She knew she could bring luxury bath, body and home beauty craftsmanship to the UK, allowing her to focus on stunning packaging and exquisite fragrances.

The seed was sown, it had to happen.

In 2007, her star was born. Today, Grace Cole offers a collection of bath, body and home products that are wonderfully affordable and a sensorial pleasure to use. Ranging from decadent hand washes and velvety body creams to glamorous body sprays and sumptuously scented candles, each Grace Cole product is lovingly crafted in England and looks as stunning as it smells.


From our humble kitchen table, we are honoured to be in your home

Grace Cole is pure, unapologetic luxury filled with scented moments of grown-up glamour, every day.

Those scented moments are what define Grace Cole. We understand the transformative power of a delicious fragrance and the ritualistic pleasure of bathing in beautiful perfume. It can soothe and invigorate, arouse and captivate, and our skill in blending and contrasting scents is what sets us apart.

We believe in perfection and set ourselves supreme standards to bring you the most delectable products imaginable. We use the best ingredients from home grown English manufacturers. We balance the most delicious perfume accords to smell unique and addictive. We obsess over textures, colour palettes and presentation.

Grace Cole is a beauty brand like no other. Let us whisk you away to a world full of luxurious bath and body treats, evocative fragrances laced with delicious and indulgent ingredients and home gifts that look as exquisite as they smell...all lovingly made in England and wonderfully affordable.

Our mission: to deliver a moment of grown-up glamour into your home, every single day.

And we can't wait for you to discover us and fall deeply in love.


To make you feel pampered and special every single day

To fill your world with exquisite and affordable bath and body treats

To scent your skin and home with stunning fragrances

To give you a moment of grown-up glamour


This is my promise to you.
They're the same hopes and goals I had in 2007 when I sat at my kitchen table, dreaming up a brand of luxury bath and beauty products that were both aspirational and affordable.

The idea for Grace Cole began while working for a beauty gifting company: everything was produced abroad and the market was saturated with expensive - but uninspiring - products. I knew I could deliver a beauty brand made right here in England, bursting with decadence and indulgent touches such as gorgeous packaging and delicious fragrances. Years of hard work and passion have been flooded into Grace Cole, and I'm thrilled to say my hopes and goals have now become a reality.

During this wonderful journey, we have embraced English manufacture whilst building precious relationships with home-grown suppliers. It is my mission to continue this movement to deliver the very best of English luxury all over the world.

My final promise to you: when you enter the world of Grace Cole, you will feel empowered, beautiful, confident and inspired. And I can't wait to hear about it! Email me directly at CEO@gracecole.com and share your favourite fragrances, your most loved products and your own moments of grown-up glamour. Because we all deserve to feel pampered and special every single day.